# Alert65 (Food Alert) vs Paddl Canonical: https://paddl-ai.co/compare/alert65 Last reviewed: 2026-09-11 by the Paddl team Alert65 is Food Alert's cloud-based safety compliance software for food safety and health & safety. Food Alert positions it as a consultant-backed platform for daily checks, HACCP, risk assessments, audits, training, reporting, and inspection readiness. ## In one sentence Paddl is food safety, compliance and operations software for UK hospitality: digital SFBB, HACCP plans, allergens and Natasha's Law labels, temperature, cleaning and training records, and an EHO-ready audit pack. £69 per location per month with every feature included, a 30-day free trial and no contract. Alert65: Quote-led; Capterra lists from £20,000 a year, a three-site basic package was quoted at about £2,250 a year. ## Alert65 pricing Alert65: Not published. Capterra lists a starting price of £20,000 a year; Culinary Key reports around £20,000 a year for a multi-site estate; the Paddl founding team was quoted about £2,250 a year for a three-site basic package. Sold with Food Alert consultancy and audits; the software is not bought on its own. Confirm package scope and quote with Food Alert. Not published by the vendor. Checked 2026-09-11 against https://www.capterra.co.uk/software/172050/fact. Paddl: £69 per location per month, every feature included, 30-day free trial. No tiers and no volume discount. 5 owner and manager users per location included, £2.99 a month for each extra; staff do not take a seat. ## Alert65 reviews 4.7 out of 5 from 126 reviews on Trustpilot (https://uk.trustpilot.com/review/www.foodalert.com), read 2026-09-11. ## Where Alert65 and Paddl differ 44 features compared; 19 are in Paddl and not in Alert65, checked against Alert65's published feature list on 2026-09-11. **Food Safety & Compliance** Paddl has, Alert65 does not: Digital SFBB Packs, AI HACCP Generation. Alert65 covers in part: One-Click Audit Packs, Fire Safety - Drills, Certificates & Expiry Alerts. **Operations & Equipment** Paddl has, Alert65 does not: AI Equipment Anomaly Detection, Maintenance Swimlanes. Alert65 covers in part: Equipment Tracking, Supplier Management. **Team & Training** Paddl has, Alert65 does not: Rota Building & Publishing, Shift Swaps & Open Shifts, Holiday & Leave, Timesheets & Payroll Export, GPS Check-in, Shift Handovers / EOD Reports, Team Chat & Direct Messages. Alert65 covers in part: Staff Inductions, Staff Notifications. **Documents & Knowledge** Paddl has, Alert65 does not: Insurance Gap Detection, Lease & Property Management. Alert65 covers in part: Knowledge Hub, Digital Signatures, Licence Management. **Reporting & Incidents** Paddl has, Alert65 does not: Complaint Monitoring, EHO Visit Dashboard. Alert65 covers in part: AI Legal Guidance & Evidence Packs. **Platform & AI** Paddl has, Alert65 does not: Mobile Manager View, AI Assistant, AI That Carries Out Tasks, AI Document Extraction. Alert65 covers in part: Offline Mode. Where Alert65 is stronger: Established UK food safety consultancy behind the software; Consultants can help set up HACCP, risk assessments, and safety policies; Covers everyday compliance workflows including checklists, audits, and training; 24/7 Food Alert advice line for expert support; Strong fit for businesses that want software plus human consultancy. ## Choose Alert65 if - You want consultant-backed implementation and ongoing advice - You prefer Food Alert to help build HACCP, risk assessments, and policies for you - You want Alert65's basic package and are comfortable confirming module scope through Food Alert - You want a traditional compliance-provider relationship alongside software ## Choose Paddl if - You want AI-powered HACCP, SFBB, and document extraction - You need equipment management with AI health ratings and actionable diagnostics - You prefer all features in one transparent price (£69/month) with no contract - You want a modern, mobile-first experience built on latest technology - Shift handovers and real-time compliance scoring matter - You want insurance gap detection and proactive maintenance alerts ## What matters most **Consultancy-backed vs software-first** Alert65 is tightly connected to Food Alert's consultancy model. That can be valuable if you want experts to help build and maintain your safety system. Paddl is software-first: it gives operators AI-assisted setup, mobile workflows, and transparent pricing without requiring a consultancy-led implementation. **Pricing transparency** Food Alert's public Alert65 pages focus on capabilities and expert support, not fixed pricing. Based on first-party commercial knowledge from the Paddl founding team, Alert65's basic package has been quoted at approximately £2,250/year for 3 locations. Confirm current package scope, modules, onboarding, and contract terms directly with Food Alert before signing. **AI automation** Food Alert describes Alert65 as built by food safety professionals and software developers. Paddl goes further on AI workflows: HACCP generation, SFBB setup, document extraction, allergen extraction, equipment health analysis, and insurance gap analysis are part of the product experience. ## Switching from Alert65 to Paddl - Alert65 is sold with Food Alert consultancy; Paddl is self-serve software with AI doing the drafting work a consultant would bill for - Published pricing at £69 per month per location instead of an annual quote with onboarding and audit visits priced separately - AI HACCP, SFBB, document and allergen extraction and equipment diagnostics reduce the need for a retained consultant - Rota, leave, timesheets, shift handovers, supplier records, complaints, documents, licences and insurance sit in the same platform - Month-to-month rather than an annual contract Most teams set up Paddl without a site visit. Bring across the records Food Alert produced for you as documents, configure your locations and routines, and start a fresh evidence trail from day one; the old audit reports stay valid as history. ### How the switch works 1. Download your Alert65 records and audit reports before the contract ends and file them in Paddl documents 2. Set up locations, staff and the daily routines; the templates cover the standard checks 3. Let the AI draft the HACCP plan, SFBB pack and COSHH assessments from your menu and chemical list 4. Decide whether you still want an independent audit visit; Paddl does not replace a consultant's site inspection, it removes the software fee that comes bundled with it 5. Switch the tablets over once the first week of records is in What you keep: Daily checks with photo evidence; Temperature records; Audit-ready reporting for an EHO or a landlord; Multi-site dashboards What you give up: Food Alert's on-site audits and consultancy as part of the package; Their helpline for one-off compliance questions (Paddy, the AI assistant, answers most of these) ## Alternatives to Alert65 for UK hospitality | Product | Category | Pricing | | --- | --- | --- | | Paddl | Food safety, compliance and operations | £69 per location per month, every feature included, 30-day free trial. No tiers and no volume discount. | | Trail (by Access) (https://paddl-ai.co/compare/trail) | Food safety and compliance | From £38 per site per month on a 12-month term (Team); £75 Standard, £82.50 Trail Evo; unlimited users | | FoodDocs (https://paddl-ai.co/compare/fooddocs) | Food safety and compliance | From $99 a site a month (Lite); the HACCP plan is on Standard at $199; 20% less billed annually | | Navitas Safety (https://paddl-ai.co/compare/navitas) | Food safety and compliance | Quote-led; Capterra lists from £90 a month, Culinary Key from around £39 a month plus hardware on a 12 to 24 month contract | ## Questions **How much does Alert65 cost?** Food Alert does not publish Alert65 pricing. Capterra lists a starting price of £20,000 a year and Culinary Key reports a similar figure for a multi-site estate; the Paddl founding team was quoted about £2,250 a year for a three-site basic package, so the range depends heavily on the consultancy bundled in. Paddl is £69 a location a month with every feature and no consultancy required. **What do Alert65 reviews say?** Food Alert, the company behind Alert65, holds a 4.7 rating from 126 Trustpilot reviews, most of them about the consultancy and audit service rather than the software on its own. Alert65 has a single Capterra review. **Is Alert65 the same as Food Alert?** Alert65 is Food Alert's safety compliance software platform. Food Alert is the consultancy and service provider behind it, offering food safety and health and safety support alongside the software. **How much does Alert65 cost?** Food Alert does not publish standard Alert65 pricing publicly, but based on first-party commercial knowledge from the Paddl founding team, Alert65's basic package has been quoted at approximately £2,250/year for 3 locations. Ask Food Alert to confirm current pricing, contract term, onboarding, and included modules in writing. **What is the best Alert65 alternative?** Paddl is a strong Alert65 alternative if you want modern food safety software with transparent pricing, AI HACCP and SFBB setup, mobile checklists, allergens, COSHH, training, equipment, documents, and EHO-ready records without a consultancy-led buying process. **Should I choose Alert65 or Paddl?** Choose Alert65 if you specifically want Food Alert consultants and software together. Choose Paddl if you want a software-first platform with AI automation, self-serve setup, clear monthly pricing, and broader operations features like shift handovers, equipment health, supplier records, and mobile staff workflows.