# Review analysis software for UK hospitality Canonical: https://paddl-ai.co/features/reviews Last reviewed: 2026-09-11 by the Paddl team Paddl's review analysis software imports reviews from Google, TripAdvisor and the delivery platforms, scores sentiment and flags compliance risks such as allergen or hygiene mentions with AI, and correlates each review with who was on shift and what checks were done that day. ## What Paddl's review analysis software does - Review import from Google, TripAdvisor and delivery platforms, including historical reviews - AI sentiment and theme analysis with trend charts - Compliance flags for allergen, hygiene and safety mentions - Shift pattern correlation: who was working and what was checked when the review was written - Cross-reference with logged complaints and the incident evidence pack ## What it does not do - Paddl does not post replies to reviews; it tells you which ones need one ## Pricing - **Price:** £69 per location per month, or £703.80 a year (15% off). Every feature is on the one plan. - **Trial:** 30 days free with full access. Card required, cancel anytime, no contract after. - **Included per location:** 5 owner and manager users and 10GB of document storage. Extra owners or managers are £2.99 a month each; staff do not take a seat. - **Covers:** SFBB, HACCP, allergens and Natasha's Law, temperature and cleaning records, training records, COSHH, risk assessments, licences and insurance, and an EHO-ready audit pack. - **Apps:** Staff app for iOS and Android with team chat, web dashboard for managers, shared venue tablets with PIN tap-in; works on any phone or tablet. - **Company:** Paddl is a trading name of Trading Projects Ltd, company number 16456940, registered in England. Pricing page: https://paddl-ai.co/pricing ## Questions **Which review platforms does Paddl integrate with?** Paddl currently integrates with TripAdvisor, with Google Business Profile and Deliveroo coming soon. All reviews are normalised to a consistent format regardless of source platform, with ratings converted to a 1-5 scale. **How does Paddl detect compliance issues in reviews?** Every review is analysed by AI to detect mentions of allergen reactions, food-related illness, hygiene concerns, and other compliance-relevant topics. Urgent flags (allergen reactions, illness) trigger immediate push notifications to business owners. Advisory flags (general hygiene concerns) are surfaced in the dashboard. **Can I see which staff were on shift when a bad review was written?** Yes. Paddl estimates the customer's visit time from the review publication date and matches it against staff check-in records. The review detail page shows which team members were on duty, along with any complaints from the same time period. **Are historical reviews imported?** When you connect a platform, Paddl imports up to 90 days of historical reviews for context. However, only reviews published after you connect the platform are eligible for AI analysis and shift correlation. Historical reviews are clearly labelled as "imported for context". **How do reviews appear in legal and audit contexts?** Compliance-flagged reviews are automatically included in the legal advice AI context and legal export ZIP. Reviews can also be included as a section in your audit pack, providing a complete picture of your business's reputation alongside compliance records. **How do online reviews affect food hygiene ratings?** While EHO inspectors do not formally use online reviews to determine your food hygiene rating, they are increasingly aware of them. A pattern of reviews mentioning hygiene concerns, allergic reactions, or illness can trigger an earlier-than-scheduled inspection. More importantly, reviews often reveal the same operational issues that lose points during inspections, such as cleanliness, temperature control, and allergen management. Monitoring reviews proactively helps you fix these issues before your next visit. **Should I respond to negative reviews?** Yes. Responding to negative reviews shows potential customers and inspectors that you take feedback seriously. A good response acknowledges the concern, avoids being defensive, and explains what you have done to address the issue. However, never admit liability for food safety incidents in a public response. Paddl AI generates suggested responses that strike the right tone and reference operational improvements without creating legal exposure. **Can reviews help me identify staff training needs?** Absolutely. Paddl correlates reviews with shift data to show which teams or time slots consistently receive lower ratings. If Tuesday evening reviews frequently mention slow service, you can look at the staffing levels and team composition for that shift. This turns subjective customer feedback into specific, actionable training and scheduling decisions. ## Related - [Complaint management software](https://paddl-ai.co/features/complaints): Paddl's complaint management software logs every customer complaint with a severity and a status, tracks the time to resolution, uses AI to detect recurring patterns across dishes, shifts and sites, and keeps the record an EHO or an insurer may ask to see. - [Team management software](https://paddl-ai.co/features/team): Paddl's team management software keeps a staff directory per site with roles, groups and permissions, tracks each person's training and certificates, records GPS check-ins and handovers, and gives managers a view of who is on site and who is compliant. - [Checklist app](https://paddl-ai.co/features/routines): Paddl's checklist app schedules opening, closing, cleaning and temperature routines by shift and role, has staff complete them on a phone with timestamps, readings and photos, and shows a manager what was missed, late or done across every site. - [Legal guidance](https://paddl-ai.co/features/legal-guidance): Paddl's legal guidance triages an incident (a slip, a food safety complaint, an employment dispute), gathers the relevant training records, routines, risk assessments and insurance from the venue's own account, gives a step-by-step action plan, and exports an evidence pack for the insurer or solicitor.