Natasha's Law Explained: What It Is, Who It Applies To and How to Comply
Natasha's Law: The Complete Guide for UK Food Businesses
Natasha's Law is the name given to the allergen labelling rules that came into force across the UK on 1 October 2021. It requires any food that is prepacked for direct sale (PPDS) to carry a label with the name of the food and a full ingredients list, with the 14 regulated allergens emphasised within that list. Before the change, a sandwich made and wrapped in a cafe could be sold with no ingredient information at all, and a customer with an allergy had to ask and hope the answer was right. The law is named after Natasha Ednan-Laperouse, who was fifteen when she died in July 2016 after eating a Pret a Manger artichoke, olive and tapenade baguette bought at Heathrow. The baguette contained sesame baked into the dough, and because it was made and packaged on the premises it carried no allergen label. Her parents campaigned for the change and founded the Natasha Allergy Research Foundation.
- Natasha's Law has required full ingredient labelling with the 14 allergens emphasised on all prepacked for direct sale food since 1 October 2021, across the whole UK
- Food is PPDS when it is in packaging, was packaged before the customer chose it, and was packaged where it is sold; all three must be true
- The label must show the name of the food and a full ingredients list in descending weight order, with every allergen emphasised each time it appears
Key takeaways
The regulations behind the name
PPDS labels from the same matrix
Paddl flags which items count as prepacked for direct sale and produces the label content from the dish's allergen record, so the label and the matrix cannot disagree. It produces the content; you print it. Paddl is £69 per location per month with every feature and a 30-day free trial.
Try the free PPDS label generatorCompare the best allergen softwareDownload the PPDS label templateFoodDocs vs Paddl for allergen recordsWho the law applies to
What counts as prepacked for direct sale
What the label must show
Format and legibility
The 14 allergens that must be emphasised
Exemptions and grey areas
Enforcement and penalties
How to comply, step by step
What to do next
Audit all PPDS products
Walk through the premises during service and list every food item that is already in packaging when customers see it. Classify each as PPDS, fully prepacked, loose or distance sold.
Build a master recipe and allergen file
Document every recipe with a complete ingredient breakdown and map each ingredient to the 14 allergens. Collect supplier specifications for every bought-in ingredient and keep the file updated whenever a supplier or recipe changes.
Set up a label printing workflow
Generate a label for every PPDS product from the recipe data, check the text size, and train staff that a recipe change means a label change and a missing label means the product is not for sale.
Common mistakes to avoid
Frequently asked questions
What is Natasha's Law in simple terms?
Any food you package on your premises before a customer chooses it must carry a label with the name of the food and a full ingredients list, with the 14 allergens shown in bold or otherwise emphasised. It has applied across the UK since 1 October 2021.
Does food packed to order need a Natasha's Law label?
No. Food wrapped or boxed after the customer has chosen it is loose food, not PPDS. You must still be able to give allergen information, for example on the menu or from staff, but a label is not required.
Does Natasha's Law apply to food made and sold on the same day?
Yes. If the food is in packaging before the customer selects it, it is PPDS regardless of when it was made. Same-day production does not exempt you from labelling.
Can I use a chalkboard instead of individual labels?
No. PPDS food must have an individual label on or attached to the packaging. A chalkboard or poster near the display is not sufficient for PPDS, though it may be used for loose food.
Do I need to label drinks as well as food?
Yes. Any drink that is PPDS, such as a smoothie or juice made and bottled on site before sale, must carry a full ingredients label with allergens emphasised.
Does Natasha's Law apply in Scotland, Wales and Northern Ireland?
Yes. Each nation made its own amending regulations and all four came into force on 1 October 2021, so the requirements are identical across the UK.
What if my supplier changes an ingredient?
You must update your labels before the affected products go on sale. Build a process where goods-in staff check ingredient lists on every delivery and flag any changes to the person responsible for labels.
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