PaddlvsAlert65
Alert65 is Food Alert's cloud-based safety compliance software for food safety and health & safety. Food Alert positions it as a consultant-backed platform for daily checks, HACCP, risk assessments, audits, training, reporting, and inspection readiness.
33 features compared · £69/location/month all-inclusive · No contracts
Built by Someone Who Knows Your Pain
“I was paying £149+VAT per site, per quarter with Alert65, plus extra for setup and onboarding. I wanted clean, fast interfaces that empower my whole team, not just managers.”
Paddl Co-Founder
Before Paddl existed, our co-founders ran a hospitality business using Alert65. They knew exactly what they needed, so they built it.
Why they switched:
Paddl isn't theoretical software designed in a boardroom. It's built by hospitality people who've lived your daily frustrations.
Alert65 vs Paddl: what matters most
Last reviewed: 21 May 2026
Consultancy-backed vs software-first
Alert65 is tightly connected to Food Alert's consultancy model. That can be valuable if you want experts to help build and maintain your safety system. Paddl is software-first: it gives operators AI-assisted setup, mobile workflows, and transparent pricing without requiring a consultancy-led implementation.
Pricing transparency
Food Alert's public Alert65 pages focus on capabilities and expert support, not fixed pricing. Based on first-party commercial knowledge from the Paddl founding team, Alert65's basic package has been quoted at approximately £2,250/year for 3 locations. Confirm current package scope, modules, onboarding, and contract terms directly with Food Alert before signing.
AI automation
Food Alert describes Alert65 as built by food safety professionals and software developers. Paddl goes further on AI workflows: HACCP generation, SFBB setup, document extraction, allergen extraction, equipment health analysis, and insurance gap analysis are part of the product experience.
Complete side-by-side comparison
Food Safety & Compliance
| Feature | Paddl | Alert65 |
|---|---|---|
| Digital SFBB PacksPaddl Only | ||
| HACCP Plans | ||
| AI HACCP GenerationPaddl Only | ||
| Allergen Management | ||
| Risk Assessments | ||
| EHO Report Generation | ||
| One-Click Audit Packs | ||
| Fire Safety - Drills, Certificates & Expiry Alerts | ||
| COSHH Management |
Operations & Equipment
| Feature | Paddl | Alert65 |
|---|---|---|
| Equipment Tracking | ||
| AI Equipment Anomaly DetectionPaddl Only | ||
| Temperature Monitoring | ||
| Maintenance SwimlanesPaddl Only | ||
| Supplier Management | ||
| Delivery Checks |
Team & Training
| Feature | Paddl | Alert65 |
|---|---|---|
| Team Management | ||
| Training Tracking | ||
| Staff Inductions | ||
| GPS Check-inPaddl Only | ||
| Shift Handovers / EOD ReportsPaddl Only | ||
| Staff Notifications |
Documents & Knowledge
| Feature | Paddl | Alert65 |
|---|---|---|
| Document Management | ||
| Knowledge Hub | ||
| Digital Signatures | ||
| Licence Management | ||
| Insurance Gap DetectionPaddl Only | ||
| Lease & Property ManagementPaddl Only |
Reporting & Incidents
| Feature | Paddl | Alert65 |
|---|---|---|
| Complaint MonitoringPaddl Only | ||
| Incident & Accident Reporting | ||
| EHO Visit DashboardPaddl Only | ||
| AI Legal Guidance & Evidence Packs |
Platform & AI
| Feature | Paddl | Alert65 |
|---|---|---|
| Mobile App | ||
| Mobile Manager ViewPaddl Only | ||
| Offline Mode | ||
| AI AssistantPaddl Only | ||
| AI Document ExtractionPaddl Only | ||
| Compliance Dashboard | ||
| Multi-Location |
What Alert65 is missing
Alert65: No public AI HACCP generation or AI document extraction claims
Alert65: Basic package pricing is competitive, but package scope and included modules should be checked carefully
Alert65: Consultancy-backed setup may be heavier than self-serve software
Alert65: No clear public focus on shift handovers, EOD reports, or GPS check-in
Alert65: No public positioning around insurance gap detection or AI equipment diagnostics
Alert65: May be more than a single-site operator needs if they want software-only compliance
What Paddl offers instead
AI-Powered Automation
AI-generated HACCP plans, smart document extraction, equipment health analysis, and insurance gap detection.
UK Compliance Built-In
SFBB pack generation, EHO preparation dashboard, Natasha's Law allergen tracking, fire safety, and COSHH management.
Transparent Pricing
£69/location/month with all 33 features included. No modules, no hidden costs, no long-term contracts.
Shift Handovers Done Right
End-of-day reports with urgent items, stock issues, equipment problems. Incoming staff acknowledge before starting.
Features Alert65 doesn't have
Real screenshots from the Paddl platform showing what you're missing
Shift Handovers & EOD Reports
Paddl AdvantageStaff submit end-of-day reports with urgent actions, stock shortages, and equipment problems. Incoming staff acknowledge handovers before starting their shift.
Push Notifications to On-Shift Staff
Paddl AdvantageTemperature alerts, handover submissions, and maintenance updates go directly to staff who are checked in that day. No more missed alerts.
EHO Visit Ready
Paddl AdvantageQuick access to all compliance documentation during inspections. Staff can pull up SFBB packs, delivery records, and temperature logs instantly.
Equipment Management with AI Health Monitoring
Paddl AdvantageTrack all equipment with service history, temperature logs, and AI-powered diagnostics that identify developing issues, recommend specific actions, and estimate repair costs.
Instant Allergen Lookup
Paddl AdvantageStaff can quickly search menu items by allergen during service. No hunting through folders - just type and find what you need.
Report Issues from Mobile
Paddl AdvantageStaff can report maintenance issues, equipment breakdowns, and safety concerns directly from the app with priority levels and photos.
AI HACCP Plan Generation
Paddl AdvantageAI analyzes your business context, existing routines, equipment, and menu to generate a complete HACCP plan with process steps and critical control points.
Ask Paddy AI Assistant
Paddl AdvantageGet instant answers about compliance, food safety, and your business. AI trained on UK regulations and your specific setup.
Manager View in Mobile App
Paddl AdvantageManagers can switch to admin view on mobile to see team progress, compliance status, recent activity, and SFBB status across all locations.
AI Insurance Gap Detection
Paddl AdvantageUpload your insurance documents and AI analyzes coverage, identifies gaps, and recommends improvements. Know you're properly covered.
Why pay more for less?
All 33 features included. No contracts. Cancel anytime.
Approximate first-party commercial knowledge from the Paddl founding team for the basic package. Confirm current package scope and quote with Food Alert.
Missing from Alert65:
Which is right for you?
Choose Alert65 if...
- You want consultant-backed implementation and ongoing advice
- You prefer Food Alert to help build HACCP, risk assessments, and policies for you
- You want Alert65's basic package and are comfortable confirming module scope through Food Alert
- You want a traditional compliance-provider relationship alongside software
Choose Paddl if...
- You want AI-powered HACCP, SFBB, and document extraction
- You need equipment management with AI health ratings and actionable diagnostics
- You prefer all features in one transparent price (£69/month) with no contract
- You want a modern, mobile-first experience built on latest technology
- Shift handovers and real-time compliance scoring matter
- You want insurance gap detection and proactive maintenance alerts
Looking for an Alert65 alternative?
Most teams can set up Paddl without hardware installation or consultancy visits. Bring across existing records, configure your locations and routines, then start building a fresh evidence trail from day one.
Alert65 comparison questions
Is Alert65 the same as Food Alert?
Alert65 is Food Alert's safety compliance software platform. Food Alert is the consultancy and service provider behind it, offering food safety and health and safety support alongside the software.
How much does Alert65 cost?
Food Alert does not publish standard Alert65 pricing publicly, but based on first-party commercial knowledge from the Paddl founding team, Alert65's basic package has been quoted at approximately £2,250/year for 3 locations. Ask Food Alert to confirm current pricing, contract term, onboarding, and included modules in writing.
What is the best Alert65 alternative?
Paddl is a strong Alert65 alternative if you want modern food safety software with transparent pricing, AI HACCP and SFBB setup, mobile checklists, allergens, COSHH, training, equipment, documents, and EHO-ready records without a consultancy-led buying process.
Should I choose Alert65 or Paddl?
Choose Alert65 if you specifically want Food Alert consultants and software together. Choose Paddl if you want a software-first platform with AI automation, self-serve setup, clear monthly pricing, and broader operations features like shift handovers, equipment health, supplier records, and mobile staff workflows.
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