Switching from Alert65 to Paddl
Alert65 (formerly Food Alert) has positioned itself as a premium food safety compliance solution, but that premium comes with a price tag that excludes the vast majority of hospitality businesses.
Alert65 (formerly Food Alert) has positioned itself as a premium food safety compliance solution, but that premium comes with a price tag that excludes the vast majority of hospitality businesses. Starting at approximately £20,000 per year, with mandatory one-to-two year contracts and an onboarding fee of around £999, Alert65 is designed for large enterprise operations — not the independent restaurants, cafes, and small groups that make up the backbone of UK hospitality. If you are currently locked into an Alert65 contract and watching the costs mount, or if you have been quoted their pricing and balked at the figures, there is a modern alternative that delivers more capability at a fraction of the cost. Paddl provides AI-powered HACCP generation, digital SFBB packs, and a comprehensive compliance suite for £69 per month — with no contracts, no onboarding fees, and no consultant dependency. The irony is that despite the eye-watering price, Alert65 still lacks AI capabilities and digital SFBB packs. You are paying a premium for a platform that requires significant manual effort and offers no more automation than tools costing twenty times less.
Why businesses switch
Starting at £20,000 Per Year
Alert65's pricing puts it out of reach for most independent hospitality businesses. At over £1,600 per month before add-ons, it is one of the most expensive compliance platforms on the market.
Mandatory Long-Term Contracts
Alert65 requires one-to-two year contract commitments, with an onboarding fee of approximately £999. You are locked in before you have had a chance to evaluate whether the platform truly meets your needs.
Consultant-Dependent Customisation
All customisation and configuration changes require contacting Alert65's support team. You cannot independently adjust templates, workflows, or settings without external assistance.
Slow Application Performance
Multiple user reviews cite slow performance on both the mobile app and desktop interface, creating frustration during busy service periods when speed matters most.
No SFBB Packs or AI Features
Despite the premium pricing, Alert65 does not offer digital SFBB packs or any AI-powered features. HACCP plans, document extraction, and compliance analysis must all be done manually.
Why Alert65's Pricing Does Not Match Its Value
At over £20,000 per year, Alert65 positions itself alongside enterprise software solutions. Yet what you actually receive is a compliance management platform that still requires extensive manual input, has no AI capabilities, and depends on consultant involvement for customisation. The gap between what you pay and what the technology delivers is stark when compared to modern alternatives.
The consultant-dependent model compounds the cost problem. Every customisation, every change to your compliance setup, every new location or template adjustment requires contacting Alert65's support team. This creates bottlenecks and delays that self-service platforms simply do not have. Your food safety management should not be held hostage by someone else's availability.
For businesses approaching their contract renewal date, the calculation is straightforward. Paddl delivers SFBB packs, AI-generated HACCP plans, allergen management, equipment tracking, and a comprehensive mobile app — all features Alert65 does not offer — for less than five percent of Alert65's annual cost. The savings are not marginal; they are transformative for your business.
What changes when you switch
Switching is simple
Request Data Export from Alert65
Contact your Alert65 account team to request an export of your compliance records, HACCP documentation, and historical data before your contract ends.
Set Up Your Paddl Compliance System
Create your Paddl account, configure locations, and set up your food safety management system. The self-service setup takes minutes, not the weeks Alert65's onboarding requires.
Upload Existing Documents and HACCP Plans
Transfer your existing HACCP plans, risk assessments, and compliance documents into Paddl. Use AI generation to create updated HACCP plans tailored to your current operations.
Train Your Team on the Mobile App
Paddl's intuitive mobile app requires minimal training. Most staff are comfortable within their first shift, a stark contrast to Alert65's complex desktop-oriented system.
Cancel Alert65 at Next Renewal
Once Paddl is fully operational, cancel your Alert65 contract at the next renewal date. Ensure you have exported all historical data before the contract ends.
What you gain with Paddl
Self-Service Everything
Configure templates, adjust workflows, add locations, and manage your entire compliance system independently. No consultant calls, no waiting, no additional fees.
AI Document Extraction
Upload insurance certificates, licences, COSHH safety data sheets, and other documents. Paddl's AI extracts and structures the data automatically, saving hours of manual entry.
Mobile-First Design
A purpose-built mobile app with offline sync, biometric login, and GPS check-in — designed for kitchens and floor staff, not desktop administrators.
All Features at £69 Per Month
Every Paddl feature is included in a single transparent price. No module upsells, no per-user charges that scale unexpectedly, no hidden costs.
The numbers that matter
Common questions
Is Paddl really comparable to Alert65 in terms of features?
Paddl actually offers more compliance features than Alert65, including AI-powered HACCP generation, digital SFBB packs, allergen management, and equipment AI analysis — none of which Alert65 provides. The price difference reflects the efficiency of modern software, not a reduction in capability.
Can I switch mid-contract with Alert65?
You can set up Paddl immediately and run both systems in parallel. We recommend transitioning fully at your next Alert65 renewal date to avoid early termination fees. Check your contract terms for specific cancellation provisions.
Will I lose historical compliance data when switching?
Request a full data export from Alert65 before your contract ends. You can upload key documents and records into Paddl, and Paddl's AI can help extract and structure data from uploaded PDFs.
How does Paddl handle multi-site compliance without consultants?
Paddl's multi-location architecture lets you manage compliance across all sites from a single account. Master templates cascade to locations, the compliance dashboard shows RAG scores per site, and AI handles the heavy lifting that Alert65 requires consultants for.
Switch to Paddl today
Start your free 14-day trial and see the difference purpose-built compliance software makes. No credit card required.
Full access to all features · Dedicated onboarding · Cancel anytime